Subject of this thread is missing that it's FREE RENTAL for 2 hours!
Story is featured on green car reports. In comments section, one of the founders says he's listening. I think it's a great idea. Have people try SparkEV, and they'll no longer think of EV as slow golf carts. But I wonder how they'll handle prematurely bald tires from all them excited drivers. ;-)
http://www.greencarreports.com/news/1102044_ad-supported-car-sharing-gives-2-electric-car-hours-free-in-la