FutureFolly
Well-known member
- Joined
- Feb 27, 2014
- Messages
- 141
Expanding the demographic of electric vehicle owners is a goal of mine. One of the major resistance factor of electric car ownership I've noticed is that BEVs aren't considered by people that don't have access to a second vehicle for longer or unexpected trips. Usually it's a long term car/truck or a spouse's ICE daily driver, but I've wondered if structured access to a rental car would be a good enough replacement. There are a few different business models I could imagine working to some degree. The major benefits to GM would be a wider potential customer base. This would basically be GM setting up a Groupon type deal with a rental car company. Like Groupon the assumption would be that a significant number will go unclaimed.
Rental Car Credits: Something like free access to a compact car 2-4 weeks per year for 3-5 years. Probably sold as an optional extra, but possibly bundled into the car like OnStar. Insurance and upgrades would cost extra.
Very Good Rental Car Coupon Book: Something like 50-100 coupons with everything from free subcompacts to $20 three-row vehicles. Rental cars are already cheap, but this would be designed to be significantly better than just a deal you found online. It would probably have to be free because no one is going to wants to buy coupons.
Membership Pricing: Basically just preferential pricing slightly better than you could find online. Nothing special, but they could market it as never needing to cost you more than $10-20 per day.
Rental Car Credits: Something like free access to a compact car 2-4 weeks per year for 3-5 years. Probably sold as an optional extra, but possibly bundled into the car like OnStar. Insurance and upgrades would cost extra.
Very Good Rental Car Coupon Book: Something like 50-100 coupons with everything from free subcompacts to $20 three-row vehicles. Rental cars are already cheap, but this would be designed to be significantly better than just a deal you found online. It would probably have to be free because no one is going to wants to buy coupons.
Membership Pricing: Basically just preferential pricing slightly better than you could find online. Nothing special, but they could market it as never needing to cost you more than $10-20 per day.